23. What is Ecommerce Email Marketing: Simple Insights.
This is the last post in the long list of things I've learned in the last 3 weeks and it will be in a list form. The final topic I learned was on Email Marketing for Ecommerce and these are the lessons I learned. 1. Marry Google Analytics. Google Analytics is your friend. As someone trying to connect with a bunch of people on the Internet that you barely know, you should be very interested in what Google Analytics has to say to you. In case it wasn't already clear, Google Analytics takes track of the information left by your web visitors in the form of views, clicks, scrolls etc. It then gives you insight into your business business. As it concerns email marketing, if you drop an email campaign and you want to know how long people were on your site after reading your email, which email made them stay, etc then Google Analytics will give you a report on that. 2. Types of Emails Honestly, this varies by name from business to business. But there are very recurring o...