4. Local Abuja Market Vendor Teaches Google-Standard Marketing Lesson.
I walked into Durumi market one evening and was attacked by the loud noise emanating from one of the vendors. He was using a loudspeaker and was advertising a charcoal stove that didn't burn the coals as fast as a regular tripod charcoal stand would. I didn't want to buy a stove, but I was intrigued by how loud and WELL he was selling this product, so much that I was tempted to get one for the family. I got even more curious that I went to a nearby stand and was watching as people gradually trooped to the man's public stall where he was selling stoves. Well, The lesson Google taught me today takes me back to that day. I learned today that to stand out in a business so many other people are doing just like you are, you have to be serious about STANDING OUT. How? You need to create a Unique Selling Point. I'd say that man's unique selling point was using a loud microphone and being in a public marketplace where he was sure to get the exact kind of...