22. Stages of A Successful Lifecycle Marketing Plan: How To Implement Them.
This post will be a bit long but it's like eating a well cooked meal. Very digestible. You'll enjoy it. Now that you've gotten an introduction to the idea of Life Cycle Marketing, let us now understand the stages of a lifecycle marketing plan. As earlier mentioned, it may or may not be like other businesses' plans but these stages recur. 1. Awareness Naturally, before a person can patronise your business, they have to first know who you are. This is the first stage. This is when a prospective customer becomes aware that your business exists. It's also the opportunity to tell them "Welcome" and "Here's why you should stick with us". How to do this? Content. This is your opportunity to attract so many members of your target audience and you do this with content that is easily digestible, simple and educative to reel them in. In the Awareness stage, you: Create content that best describes your business and how you can help those reading the...