2. Names, Language and Usability in Scaling Your Business
Imagine you step into H-Medix or any big Supermarket/Drugstore and from the door, the signpost that bears the name of your store is missing two or three letters. Shocking right? But that's not all. Infact, it's as if the more you step in, the more you can see the mess everywhere is. There's no particular section for drugs. Everything is everywhere at the same time. There are no professional pharmacists you can get a prescription from. Some of the groceries are littered on the floor. Everywhere is a riot. Your eyes are bleeding. Okay, you are shocked a bit. This isn't how it's supposed to be. One of the many lessons I've learned about having a business online in the last three lessons I've watched so far is: Your user, yes the one that will use your website must find it easy to use whatever it is you have to offer them on your online home space. • Maybe you want them to take a specific action. • Or you want them to order • Or you want them to fin...