2. Names, Language and Usability in Scaling Your Business

Imagine you step into H-Medix or any big Supermarket/Drugstore and from the door, the signpost that bears the name of your store is missing two or three letters. 

Shocking right? But that's not all. 

Infact, it's as if the more you step in, the more you can see the mess everywhere is. There's no particular section for drugs. Everything is everywhere at the same time. 

There are no professional pharmacists you can get a prescription from. Some of the groceries are littered on the floor. Everywhere is a riot. Your eyes are bleeding. 

Okay, you are shocked a bit. This isn't how it's supposed to be.

One of the many lessons I've learned about having a business online in the last three lessons I've watched so far is:

Your user, yes the one that will use your website must find it easy to use whatever it is you have to offer them on your online home space. 

• Maybe you want them to take a specific action. 
• Or you want them to order 
• Or you want them to find something easily on the site. 

It is your job to make sure that your site is intuitive enough for them to navigate. 

First your domain name must be short and very relevant to the business you're running. You don't want to have a cake business with a domain that is more relevant to an all girls non-governmental organisation. 

So you automatically know that your name being relevant is more important than it being short. If it's short and irrelevant, your business is already dying because anyone searching will be fed what's relevant. 

Secondly, you are not on the Internet to solve your own problems. You are on the net to attract more people with the problems you have the expertise to solve so they can PAY you. This is important. 

In creating your website, you have to remember your goals; it a business for your profit as much as it is a problem solving venture for your prospective clients. 

As such? You must speak in the language they can understand. How do I mean? Simple

1. Explain concepts for your business in everyday lingo. Be bold but not intimidating. 

2. There's no need to start quoting too much technical jargon. Avoid it as a matter of fact.

3. Tell Stories. Don't be salesy. 

4. Use Testimonials where necessary. 

5. Let your images be clear and your icons be bold enough for easy navigation. Your headlines should be super clear. 

Navigation is simply helping your customers move from one section to another on your website. Or your store. Your website is your store but on the Internet. 

6. Include a Search box.

7. Make sure that if a customer is lost on your page, they can easily find their way back to the home page just by clicking on the Logo. 

8. Break things down. Be understandable more than "intellectual". You are selling, not lecturing. 

Listen to this; One way to make sure your valued prospective customers stay on your page long enough to take the action you would have them take?  Make sure your site loads quickly.

Another way? Ensure it is optimised for mobile viewing and most importantly, create content that speaks directly to the problem they're looking to solve which led them to you. 

If you're reading this, this is Day 2. 
Progress? I think so. 

Please tell me you learned something today? 

Come back tomorrow. 😃

Thank you very much. 

-Vivian. 






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