27. Why Customer Avatars Are So Important To Your Business.

Pause.

Don't be in a rush to read this post.

Imagine yourself on Twitter. 

You just created your account 2 days ago and you want to build a following. 

You want to monetise that following later on but you are stuck. You don't know how to grow your account. 

You wonder. Okay you've heard before that if you have sellable skills, you can provide your audience with the right kind of content they want and in the process, grow a following of people who'll pay you later. 

So you get to work. You learn an in demand skill. 

You start creating content on say Marketing. 

But there are so many types of marketing out here. 

What to do? You wonder desperately

Suddenly it hit you. You can't serve all marketing niches. You have to niche down to one that you're really interested and can create content for. 

Stop. This is where you stop.

Now listen. 

If you want to create the type of content the niche you have chosen will love and find helpful enough to follow you and look out for your content, 

You have to be BE SPECIFIC. 

One of the best ways to be is to create a customer avatar or a user persona. What is it, you wonder?

Well, a user persona is a semi-fictional character of what your actual customer looks like. That customer you want to purchase your products or services can be researched and let me tell you, they can be custom sold to.

When you create a user persona, here's what happens

1. You know exactly who you're selling to. You know their goals and you can tailor your message to target their needs and provide the long awaited solution they've been looking for.

2. You become more empathetic. Empathy is a great emotion and coming from the place of empathy to your user persona makes him feel "Shit. This guy gets me so well. I should hear him out."

3. Your message isn't blank or vague anymore. It becomes filled with tiny details of your consumer and your audience absolutely love when you're detailed in dealing with them. It shows you've done your research and are into them, not just for the sake of making money off them. 

There are so many other reasons. For example, another one is Your lead generation game for your business improves better. Your targeting in running ads becomes more specific and makes the work easier to handle.

Nothing beats specificity. 

More importantly, clarity on who you're selling to will up your selling game. 

Remember; A Hungry Market is what you're about. Find your hungry market and your business will thrive. 

I'll be back soon with more juicy content. 

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