Vivian's Digital Space

This is the last post in the long list of things I've learned in the last 3 weeks and it will be in a list form. The final topic I learned was on Email Marketing for Ecommerce and these are the lessons I learned.  1. Marry Google Analytics. Google Analytics is your friend. As someone trying to connect with a bunch of people on the Internet that you barely know, you should be very interested in what Google Analytics has to say to you.  In case it wasn't already clear, Google Analytics takes track of the information left by your web visitors in the form of views, clicks, scrolls etc. It then gives you insight into your business business.  As it concerns email marketing, if you drop an email campaign and you want to know how long people were on your site after reading your email, which email made them stay, etc then Google Analytics will give you a report on that.  2. Types of Emails Honestly, this varies by name from business to business. But there are very recurring o...

To be completely honest,  I've had a not so fantastic day.  But in the spirit of showing up,  And communicating with actual human beings,  I'll tell you about the videos I watched today.  Did you know?  The first email was sent in the early 1970s by Ray Tomlinson.  And it was estimated that there would be 3 Billion email users worldwide by 2020.  But while it's easy to describe what email is, email marketing isn't as simple as sending letters to people. Why? Because you have goals that you are trying to achieve with your emails.  If you really want to make the most of email marketing, you should have a strategy that will work for you.  Let's define Email Marketing.  It is the simple act of sending a commercial message, typically to a large number of people, using emails. These emails are framed as simple, clear and concise letters that speak to your audience, whoever they might be.  Email Marketing Strategy is a strategy used t...

Before I begin,  I promised that I'd tell you how to create a Content Calendar.  I'm now going to make good of that promise but before then, know this; In trying to start a content strategy plan, there are three routes you could go through.  First, Owned media is yours. This is super cost effective. It's however way better when you have a large audience through which you can share your content. But I'm sure you want your content going far and wide so let's see the next one. The second one is Earned Media. This is when someone else picks up on your content and shares it. This helps to build authority because more often than not, you didn't pay the person who picked it up. Your content resonates with them and they feel compelled to share.  Last but definitely not the least as you may have guessed... Paid Media. You literally pay to have for your content to be publicised as far as you would want to the exact type of people you want to distribute it to. Now that you...