19. How To Craft An Email Marketing Strategy That Works: Introduction.

To be completely honest, 

I've had a not so fantastic day. 

But in the spirit of showing up, 

And communicating with actual human beings, 

I'll tell you about the videos I watched today. 

Did you know? 

The first email was sent in the early 1970s by Ray Tomlinson. 

And it was estimated that there would be 3 Billion email users worldwide by 2020. 

But while it's easy to describe what email is, email marketing isn't as simple as sending letters to people. Why? Because you have goals that you are trying to achieve with your emails. 

If you really want to make the most of email marketing, you should have a strategy that will work for you. 

Let's define Email Marketing. 

It is the simple act of sending a commercial message, typically to a large number of people, using emails. These emails are framed as simple, clear and concise letters that speak to your audience, whoever they might be. 

Email Marketing Strategy is a strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.

If you really want to connect with your audience, you need to know exactly what to say and how to say it in your email letters to get them where they really need to be stimulated. 

An email strategy is going to help you create goals that are achievable. If you're really serious about creating an email marketing strategy, these three are important. 

3 tools for an effective inbound email 

marketing strategy:

1. The significance of segmentation

2. The power of personalization 

3. The impact of data-driven analysis

I really want to delve into these three but by 10am tomorrow, a post will be up, going indepth on all three. 

Goodnight! 

-Vivian