Vivian's Digital Space

How To Make People Listen To You: Headline 101 Look at this headline.  See how simple that first line is. If you find it difficult to connect with people,  Or you are easily misunderstood, Or you feel like nobody likes you, Immediately you see this headline, you will pause and click so you can find out how to make people like you.  There are 4 features of a great headline.  Sometimes it can be one or two in one headline,  Other times it can be all four.  They are;  Self Interest  News Curiosity  Quick and easy way.  The first feature is Self Interest. If you've read my former posts at all, you already know by now that you should appeal to your audience in a way that speaks directly to them. Tailor your content and make it about them.  Let them think " This speaks to me. I'm this person. I just might need this thing because they described me so well " Always ask yourself "How do I speak to my audience directly through the headlines o...

Imagine you went to a restaurant.  You step into the room, everywhere smells like delicious food. Good ambience. Your sister would love to take pictures in this place, you think.  You make a mental note to bring her here another time.  You scan the room while trying to get a seat and there she is; this fine ass girl.  Whew.  You sit down. You try to act normal. I mean you're a spec too, you tell yourself.  "But she's so beautiful" the voice in your head goes  Black, beautiful, petite. My type! Your brain is singing now.  She doesn't notice you though.  Nah. She's on her phone.  You begin to wonder what you look like.  You want to get the chance to speak to her.  She hasn't even looked up once.  Well well well,  What do you do???  1.Get Her Attention  2.Keep It! You see,  In Content Marketing, the first thing you want to do is find your target audience. Then invite them to be a part of a journey they the...

So You Want To Become a Content Marketer/Digital Writer: A Short Guide to Building a Digital Portfolio. You're probably sitting on your bed right this minute, jobless Or maybe you're at the office,  Wondering  "How can I make a career change?" "I want my life to be on a new trajectory as soon as today" "I want something new to happen" And you think well, I can write. I've been writing.  But you've never been paid for writing, Or maybe you've been paid but an amount that's barely substantial enough to pass for an actual payment for a career. And you need direction on where to begin, how to start something new that you really want to happen.  Welcome.  My name is Vivian and I was like you sometime ago.  Everything I'm about to give you was given to me.  And I hope you follow this guide to a T.  You see, I've been writing a long time I've been paid to write before too.  But I was writing in circles.  I got this guide I will...

This is the last post in the long list of things I've learned in the last 3 weeks and it will be in a list form. The final topic I learned was on Email Marketing for Ecommerce and these are the lessons I learned.  1. Marry Google Analytics. Google Analytics is your friend. As someone trying to connect with a bunch of people on the Internet that you barely know, you should be very interested in what Google Analytics has to say to you.  In case it wasn't already clear, Google Analytics takes track of the information left by your web visitors in the form of views, clicks, scrolls etc. It then gives you insight into your business business.  As it concerns email marketing, if you drop an email campaign and you want to know how long people were on your site after reading your email, which email made them stay, etc then Google Analytics will give you a report on that.  2. Types of Emails Honestly, this varies by name from business to business. But there are very recurring o...

This post will be a bit long but it's like eating a well cooked meal. Very digestible. You'll enjoy it.  Now that you've gotten an introduction to the idea of Life Cycle Marketing,  let us now understand the stages of a lifecycle marketing plan. As earlier mentioned, it may or may not be like other businesses' plans but these stages recur.  1. Awareness Naturally, before a person can patronise your business, they have to first know who you are. This is the first stage. This is when a prospective customer becomes aware that your business exists. It's also the opportunity to tell them "Welcome" and "Here's why you should stick with us".  How to do this? Content. This is your opportunity to attract so many members of your target audience and you do this with content that is easily digestible, simple and educative to reel them in. In the Awareness stage, you:  Create content that best describes your business and how you can help those reading the...

Today, we'll start an introduction to what is called Lifestyle Marketing. I don't think I've ever heard anything like it before to be honest. I just learned about it properly today.  The idea for Lifestyle Marketing is for marketers to build trust in the prospective customers they are leading through their funnel, so they can eventually buy from the brand. It's all about reeling in customers and actually making them repeat customers.  There's no business that isn't involved in Lifestyle Marketing if they are actively generating leads, building trust, making them buy and then making them buy again and again. This is long term marketing and in itself, that's a lot of trust and perception building.  That in a nutshell,  is what Lifestyle Marketing is all about.  So what is Lifestyle Marketing? This is the coming together of all the relevant processes taken by a company in order to positively guide that customer to become a repeat customer and promoter of your b...