21. A Short Introduction To Lifestyle Marketing.

Today, we'll start an introduction to what is called Lifestyle Marketing. I don't think I've ever heard anything like it before to be honest. I just learned about it properly today. 

The idea for Lifestyle Marketing is for marketers to build trust in the prospective customers they are leading through their funnel, so they can eventually buy from the brand. It's all about reeling in customers and actually making them repeat customers. 

There's no business that isn't involved in Lifestyle Marketing if they are actively generating leads, building trust, making them buy and then making them buy again and again. This is long term marketing and in itself, that's a lot of trust and perception building. 

That in a nutshell,  is what Lifestyle Marketing is all about. 

So what is Lifestyle Marketing?

This is the coming together of all the relevant processes taken by a company in order to positively guide that customer to become a repeat customer and promoter of your brand.

Let's say that you have a clothes shop. You sell female luxury clothes that are affordable and you've been generating leads. Once they get into your funnel,  they may not buy immediately. 

Lifestyle Marketing is reflected in this scenario when the clothes you sell are bought by those leads, turning them into actual customers. But even more than that, it's when those customers keep coming back to buy whatever you sell and even inviting their own friends to come shop. 

The method for doing all of the above is called Lifestyle Marketing. 

You must bear in mind that sometimes, a life cycle isn't long. Sometimes it is short and that doesn't make it a bad life cycle. Not at all. A company like Whole Foods will almost always need to attract new customers to come buy again. 

Other brands like Mercedes for example play the long game. Their goal is to make customers still buy their products years to come and they succeed in doing this hence a long life cycle. 

Moving on, if you want to do life cycle marketing right, there are some stages that make up any lifecycle marketing plan. The reason for this is… you are able to target your audience's particular needs at every stage.

I'll make a short list;

  • Awareness

  • Engagement 

  • Evaluation 

  • Purchase

  • Support

  • Loyalty.


Tomorrow, we'll go into these stages one after the other and see how they matter to your business. 


Goodnight!


- Vivian 


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