12. What Are Actionable Insights; How To Use Them To Achieve Your Business Goals (Secret Below)

This post will be very short and relevant to what you're already doing online. 

Actionable insights are results deduced from collated data which can be used to perform an action immediately. More often than not according to the lessons i learned today, the data are in two forms:

Quantitative: Data that can be numerically measured.

Qualitative; Sentiments in form of data that's used by customers to describe your brand. Can be gotten through directly connecting with your customers by reviews, comments, even surveys. 

These data are important because they can be analysed to get a detailed report and they can help you to make informed decisions. 

Now, there is something called a Data Cycle and this is into 4. 

Plan.
Do. 
Check.
Act.

Let's go further into the above. The data you have gathered about something become actionable when it can help you make better decisions by acting on the results. 

You are analysing why something happened and you are applying it to how you do your own thing for better results. Lets look at the steps. 

1. Define your Goal: This is the first step. What do you wish to achieve? What is the most likely result you're looking to get? Put it down. 

2. Collect Data: This is an integral part of this process. Collecting data whether qualitatively or quantitatively is key as they'll help to inform your later actions. 

3. Interpret Data: What is the data you have gathered saying to you? How does it all come together?

4. Develop Recommendations: Make a short list of what you have deduced from gathering and interpreting the data available to you. Put it in a process form, almost like a template of sorts, something you can give to someone else to get similar results. 

5. Take Action: Apply in your own scenario. 

6. Review your Outcomes: This is where you find out if the action you took brought you the required results and closer to achieving the goals you had in mind. 

When next you wish to achieve a goal within your online business, you should give these a try. See how well it works for whatever it is you wish to do. 

BTW, today I became a Google Certified Digital Marketer. 


More to come. 

Goodnight bestie. 


- Vivian 

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