8. Search Engines: Paid And Organic And How To Maximise Both

Continuing from where I stopped yesterday, let us talk about Paid and Organic Results on the websites. 

When you type a specific keyword into the search bar, results appear from different websites and these are either paid or organic. I'm certain you'd like to explore the organic.

Let's go. 

First things first, Organic Results are simply the most relevant results you don't have to pay a dime for before accessing the already provided content you're looking for as a searcher.

Paid results on the other hand are content or most relevant information that appear alongside organic content. Like the name implies, it is paid so they come out as ads. 

Maximising Organic Results 

If you really want to get the most of organic search on the Internet, one thing you must invest in is the time you use to create relevant content with the exact keywords your customer is searching on.

The general job of search engines is to help searchers on the Internet find precisely what they're looking for. As the owner of a business that's on the Internet who is hoping customers find you, your duty is to help the search engines make the decision of recommending your site to people VERY FAST. 

The search engine will literally recommend your site to active searchers as the most relevant and best option on a topic or a niche when you have helped it make that decision by optimising your website. 

It's called Search Engine Optimisation also known as SEO. The best way to do organic SEO for organic results is through QUALITY CONTENT. Good SEO entails helping a search engine find your site and then go ahead to understand it. 
 
1. You have to create original, good, relevant and specific content on your website. This is while bearing in mind your customers and the language they speak everyday in order to attach the most relevant keywords and get their attention faster. 

2. Relevance: You have to make sure that your great and quality content is actually relevant to what your business is about. If you sell Coffee and have great content about healthy living based on fruit and vegetables, you're confusing the search engine that is supposed to be helping your customers find you. 

Search Engine Paid Advertising AKA Search Engine Marketing is different but just a tad. How? It's simple. 

Apart from the fact that it is PAID, it is determined by two things. 

1. Bidding
2. Quality.

The bidding has to do with who paid the higher price for every web content their customer would want to see. The higher the price of the the advertising, the higher it will be recommended by the search engine. This is called Ranking.  

But take a second look. Quality content cannot be compromised. Infact, if you have more money to advertise and your web content is shit, your web will be overlooked. 

Remember. People are looking to have their problems solved. And that's exactly what you should have in mind when you're creating content; from posts to pictures and media generally, Be Helpful on your website. 

Be helpful. It will definitely help make your business more prominent on the net. 

Let's continue tomorrow, bestie. 

Goodnight. 


-Vivian.


Comments

Post a Comment

Popular posts from this blog

1. Here's How I'm Starting My Digital Journey.

Hey I don't know how you stumbled or found this blog but I'm happy you can read these words right now.  My name is Vivian and this is where I share the details of my journey into the digital space.  Pretty recent, yes.  Maybe you're wondering right now; What inspired a whole blog? There's an immediate answer and former ones.  Immediate: Osita.  Former: Cross, Stanley, Andy, Ebuka and a host of other people who have constantly enjoyed every word I've put down.  I was having a conversation with Osita a few days ago when he directed that I create a digital space where I can record my journey, since there's a clear path for digital writing for me.  That's why you're reading this.  I've written so many things over the years. But this blog is an attempt to put my interest into one single thing; Digital Marketing.  I'm studying a course right now on Digital Marketing and for the next few days, I'm going to share exactly what I'm learning so you ...
Read more

26. How To Make Her Listen To You: Headline 101

How To Make People Listen To You: Headline 101 Look at this headline.  See how simple that first line is. If you find it difficult to connect with people,  Or you are easily misunderstood, Or you feel like nobody likes you, Immediately you see this headline, you will pause and click so you can find out how to make people like you.  There are 4 features of a great headline.  Sometimes it can be one or two in one headline,  Other times it can be all four.  They are;  Self Interest  News Curiosity  Quick and easy way.  The first feature is Self Interest. If you've read my former posts at all, you already know by now that you should appeal to your audience in a way that speaks directly to them. Tailor your content and make it about them.  Let them think " This speaks to me. I'm this person. I just might need this thing because they described me so well " Always ask yourself "How do I speak to my audience directly through the headlines o...
Read more

27. Why Customer Avatars Are So Important To Your Business.

Pause. Don't be in a rush to read this post. Imagine yourself on Twitter.  You just created your account 2 days ago and you want to build a following.  You want to monetise that following later on but you are stuck. You don't know how to grow your account.  You wonder. Okay you've heard before that if you have sellable skills, you can provide your audience with the right kind of content they want and in the process, grow a following of people who'll pay you later.  So you get to work. You learn an in demand skill.  You start creating content on say Marketing.  But there are so many types of marketing out here.  What to do? You wonder desperately Suddenly it hit you. You can't serve all marketing niches. You have to niche down to one that you're really interested and can create content for.  Stop. This is where you stop. Now listen.  If you want to create the type of content the niche you have chosen will love and find helpful enough to follow...
Read more