16. Featured Snippets: How To Appear On The First Page Of Google Even With Low Quality Content.

What if I told you that appearing has little or nothing to do with how valuable your actual post is but more to do with the customers looking for your page. 

Doubt me? 

I'm going to try to explain what Featured Snippets are and why they should matter to you. 

Usually, getting your content to rank on search engines is a matter of how qualitative your content is. I discovered today that this isn't exactly the case.There's something called Featured Snippets and this is defined by Google as follows;

Featured snippets come from web search listings. Google's automated systems determine whether a page would make a good featured snippet to highlight for a specific search request. Your feedback helps us improve our search algorithms and the quality of your search results.

This seems a bit too ambiguous so I'll explain better. Featured Snippets are short texts that appear at the top of Google’s search engine results in order to give a fast answer to whatever a searcher has put in the search box. 

For example, let's say you type in "What is a Featured Snippet?" in the search box. This first paragraph that makes an attempt to respond to what i asked... that's a Featured Snippet. 


There are different but common types of Featured Snippets and they include tables, steps and lists and definitions. If you want the web to pull your content and list as a featured snippet, you have to learn to optimise your content. 

These are so important because they are rarely based on how qualitative your content is but based solely on what your customer is looking for. Therefore if you're looking to optimise, the right keywords will be your best friends for optimisation. 

If this is not clear yet, let's make a short list; Three reasons you want to maximise and use Featured Snippets  

1. They show up for as many terms and words your target audience is always searching for. 

2. They often show up 71% of the time in voice search results. 

3. An effective method for capturing how your target audience are changing the way they search is needed. If you knew such a method, you can be able to use the right keywords to maximise organic traffic every time. By Google. 

One of the major ways you can rank in the Featured Snippets is by utilising lists. Your content will get some great boost if you put together a list of relevant content ready for those searching. 

Another thing, check your top performing posts. See which keywords they rank for and start using for your web posts.

Don't underestimate the power of Featured Snippets and Organic traffic. It could be the difference why your business isn't found on the web and why your business is suddenly blowing up with visits and closes, especially ifntgyrebc

Tomorrow,  we'll see more of this content. 

Hope you learned something today like I did. 


- Vivian

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