Vivian's Digital Space

If you want to create a great email marketing strategy,  you have to double down on these three pillars. They are paramount to your email marketing coming out successful and they are as follows.  Significance of Segmentation: If you have been reading on this blog for the last two weeks, you may have an idea how Segmentation works. But for the sake of crafting a great email marketing strategy, I'll break it down further in detail.  Segmentation is the grouping of your leads according to their specific interests in order to serve them the content that best suits them. In other words, Segmentation helps you send the right message, to the right person at the right time.  Over the years, inbox marketing has gotten tighter. Your leads have their attention span shortened and their attention generally divided and fought for by other marketers.  What singles you out? Well, one such practice is Segmentation. It focuses as much on the context as it also focuses on the cont...

To be completely honest,  I've had a not so fantastic day.  But in the spirit of showing up,  And communicating with actual human beings,  I'll tell you about the videos I watched today.  Did you know?  The first email was sent in the early 1970s by Ray Tomlinson.  And it was estimated that there would be 3 Billion email users worldwide by 2020.  But while it's easy to describe what email is, email marketing isn't as simple as sending letters to people. Why? Because you have goals that you are trying to achieve with your emails.  If you really want to make the most of email marketing, you should have a strategy that will work for you.  Let's define Email Marketing.  It is the simple act of sending a commercial message, typically to a large number of people, using emails. These emails are framed as simple, clear and concise letters that speak to your audience, whoever they might be.  Email Marketing Strategy is a strategy used t...

If you ever have to  1. Generate Leads 2. Evaluating them for quality 3. Engaging them steadily 4. Nurturing them through their journey up until they take the required action which most definitely will result in a sale, then that is exactly what Lead Management is.  Before I start getting into all of this, I'd like to explain what a lead is. A lead is  a person or anyone who has shown  a level of interest in your company's products or services . This means that they have provided you some basic information indicating their interest in whatever you have to offer.  When you get such people into your database, you automatically have the duty of managing them well enough to help them make a sales decision. That entire process is called Lead Management.  Lead Management is not one thing. Actually if you have experience doing it at any point in time of your sales and marketing journey, every part of lead management is almost a full time job.  Before you can ...

93% of Hubspot's Content are created by 20% of the actual work to create content. Did you know that? If this is true, which it is obviously, then what they do is go through all the processes of finding new content ideas and then create as much content as they can with all the information they gather.  Now, sometimes it happens that you find a winning content post. People love it. They are raving about it. Your boss is overly impressed with all that work you've put in. And your colleagues are envious.  And there you are, beaming and happy. You know how hard you worked. You applaud yourself but you also remind yourself to make this into a process you can replicate so you never miss out on creating great content.  The next time to create comes faster than ever and you find yourself using this "template" you painstakingly took the time to create. But the content goes live and IT FLOPS. Why?  Learn from Hubspot like I did in the next few lines.  When you find a winni...

What if I told you that appearing has little or nothing to do with how valuable your actual post is but more to do with the customers looking for your page.  Doubt me?  I'm going to try to explain what Featured Snippets are and why they should matter to you.  Usually, getting your content to rank on search engines is a matter of how qualitative your content is. I discovered today that this isn't exactly the case.There's something called Featured Snippets and this is defined by Google as follows; Featured snippets come from web search listings.  Google's automated systems determine whether a page would make a good featured snippet to highlight for a specific search request . Your feedback helps us improve our search algorithms and the quality of your search results. This seems a bit too ambiguous so I'll explain better. Featured Snippets are short texts that appear at the top of Google’s search engine results in order to give a fast answer to whatever a searcher has ...

When it comes to creating content,  Sometimes you have to do nothing so you have something to work with. I know how this sounds but hear me out. When you are a content strategist or marketer, one of your priorities is to generate quality content ideas. Sometimes this can be an uphill task and this is exactly why you need a system to doing it.  Let's first talk about how you can generate quality content ideas that'll definitely inform your quality content pieces.  You can generate content ideas on your own or with other people.  First things first, you have to think like your customers or consumers. Those who consume your content have pain points. They have things they struggle with and would like to get new insights on how to handle them.  This can be your first point of content idea generation. Secondly, you can visit online forums and ask specific questions about your niche. For example a place like Quora would be a perfect idea generation tool. What to do? Vi...

If you are starting to create content online or you want to monitor what you've been putting out to be sure that they're qualitative enough,  You must tell stories.  Stories are the lifeblood of content writing online. Most people listen and can put themselves within the stories you tell in order to pass across a message to them. It is important therefore to learn to tell stories and improve on the art.  According to one of the instructors, Content Marketing is a the art of Business Storytelling and every great story has the following elements.  Characters Conflicts  Resolution.  Your storytelling should possess these elements to make your message more profound.  First things first, your "characters" are really your audience. Starting from your headline on a piece of content down to the body and even the CTA, your characters must be represented throughout the entire copy.  A typical example of representing your character in your copy is writing in...