6. A Simple But PROVEN Way To Be Found On The Internet: Sometimes For Free.

One time, I listened to Dr Myles give a timeless business advice in one of his many sermons. 

He said imagine you're a nurse beginning a shoe business in a particular area. Would you just sell shoes for any and everyone who's looking for shoes to wear?.

No. 

You have to become specific with your provision to your customers. He said if he was that nurse, he would create a shoe store that catered to nurses only. 

Here's how this connects to what I learned today. 

If you want to be found online, especially for free, the best bet is what is generally called a Search Engine. It comprises of all the relevant pages and businesses whose specific information have been typed in and requested for.

What would come up when a prospective customer searched for you online? How relevant and specific have you made your business to run so when people search for you, you're in their face immediately?

This is precisely what Search is about. 

By the way, Search Engines work like this:

It peruses through all the pages it is served on the world wide web, puts them into the appropriate classifications for when a customer might search for the business you're running. 

If you want to make Search Engines work for you, one thing to do is to know exactly how input the necessary tools and keywords for your business niche on your space on the Internet. 

I'll be unpacking that in the next lesson
 
Goodnight bestie. 


-Vivian.

Comments

Post a Comment

Popular posts from this blog

1. Here's How I'm Starting My Digital Journey.

Hey I don't know how you stumbled or found this blog but I'm happy you can read these words right now.  My name is Vivian and this is where I share the details of my journey into the digital space.  Pretty recent, yes.  Maybe you're wondering right now; What inspired a whole blog? There's an immediate answer and former ones.  Immediate: Osita.  Former: Cross, Stanley, Andy, Ebuka and a host of other people who have constantly enjoyed every word I've put down.  I was having a conversation with Osita a few days ago when he directed that I create a digital space where I can record my journey, since there's a clear path for digital writing for me.  That's why you're reading this.  I've written so many things over the years. But this blog is an attempt to put my interest into one single thing; Digital Marketing.  I'm studying a course right now on Digital Marketing and for the next few days, I'm going to share exactly what I'm learning so you ...
Read more

26. How To Make Her Listen To You: Headline 101

How To Make People Listen To You: Headline 101 Look at this headline.  See how simple that first line is. If you find it difficult to connect with people,  Or you are easily misunderstood, Or you feel like nobody likes you, Immediately you see this headline, you will pause and click so you can find out how to make people like you.  There are 4 features of a great headline.  Sometimes it can be one or two in one headline,  Other times it can be all four.  They are;  Self Interest  News Curiosity  Quick and easy way.  The first feature is Self Interest. If you've read my former posts at all, you already know by now that you should appeal to your audience in a way that speaks directly to them. Tailor your content and make it about them.  Let them think " This speaks to me. I'm this person. I just might need this thing because they described me so well " Always ask yourself "How do I speak to my audience directly through the headlines o...
Read more

27. Why Customer Avatars Are So Important To Your Business.

Pause. Don't be in a rush to read this post. Imagine yourself on Twitter.  You just created your account 2 days ago and you want to build a following.  You want to monetise that following later on but you are stuck. You don't know how to grow your account.  You wonder. Okay you've heard before that if you have sellable skills, you can provide your audience with the right kind of content they want and in the process, grow a following of people who'll pay you later.  So you get to work. You learn an in demand skill.  You start creating content on say Marketing.  But there are so many types of marketing out here.  What to do? You wonder desperately Suddenly it hit you. You can't serve all marketing niches. You have to niche down to one that you're really interested and can create content for.  Stop. This is where you stop. Now listen.  If you want to create the type of content the niche you have chosen will love and find helpful enough to follow...
Read more